Are you having a tough time trying to comprehend how to write and optimize flawless SEO content? If you do, then you are not alone. As Google is coming up with new updates periodically, it is indeed a big challenge to keep up with the changes. To create the perfect content for SEO, you will… Read more »

Content marketing is gained considerable popularity in recent times among B2B companies because of its ability to generate ROI. The annual B2B Content Marketing Benchmarks, Budget, and Trends which was released recently by the Content Marketing Institute reported that 70% of B2B marketers have much more success in content marketing than in 2017. Undoubtedly, content… Read more »

In a survey conducted in 2018, more than 500 digital marketers were asked how visual content influenced their marketing strategies last year and what they have planned for in 2019. 56% of the respondents stated that they made use of visuals nearly 100% of the time. In contrast, 45% had mentioned that 91-100 of their… Read more »

Having a clear perception of your audience is essential for performing content marketing effectively. Once you have an idea about the exact type of content your audience gives precedence to, you will be able to satisfy their needs, increase engagement and conversions. If you are targeting Facebook users, especially of the Baby Boomers generation, keep… Read more »

Are you trying your level best to make a name for yourself as a blogger and yet finding a limited number of views and comments on your blog? Content is the very base of your blog. Other factors like SEO techniques, backlinks etc. will function effectively only if you have relevant content. Base your article… Read more »

A recent study by Forrester estimated that digital holiday sales will grow to $151 billion this year. The study also confirms that online holiday sales will increase to $ 567 million by the end of 2018 as well. The elaboration of content wasn’t as important as it is today as marketers are focused on achieving… Read more »

The use of content is essential for promoting any product through digital marketing. Blog posts are one of the most effective ways of creating an interesting personality of your brand to your target audience. But every internet marketer doesn’t know how to promote blog posts effectively. To ensure that your blog posts create a lasting… Read more »

Visual content is an indispensable part of any form of visual communication. But creating eye-catching visual content requires a considerable amount of time, knowledge and energy. Be it color, typography, proportion or design, simple modifications can considerably enhance the quality of your design. To make sure that the visual content which you create helps you… Read more »

The sales procedure is often complex since it involves numerous obstacles and challenges. Sales teams are well aware of these issues, but they are not the only ones to face them alone. Sharing targeted content with prospects during specific situations of the buying process can help a sales representative to acquire a good reputation. Good… Read more »

There are occasions when the process of content marketing seems confusing to website owners. You may spend a considerable amount of time searching for a topic to write your blog post on, interact with influencers regarding ongoing trends or keeping a track of traffic through Google Analytics. There are numerous tasks which you need to… Read more »