There is a right way for composing and send a guest-post or guest-article. There is a wrong way also. Content marketing agency PointVisible has partnered with influencer outreach tool to Pitchbox to ask more than 80 editors about the guest-post pitches-the total number they receive, when senders should follow up, what elements they should contain,… Read more »

A well-organized content strategy with clearly defined goals and constant result analysis forms the stepping stone of any successful content marketing campaign. There are a several metrics which you can use to measure and analyze the performance of your content. Page Views signify the number of views per web page. It offers you an idea… Read more »

It is essential for small businesses to create and incorporate video as part of their content marketing strategy. To get more personal with your existing and prospective customers, you can make use of behind the scene video tours. It will give them a clear idea of who you are. You can also create product videos… Read more »

Are you in search of ways to enhance your social media strategy? To create an effective social media strategy, first and foremost, you will need to have a good understanding of your target audience. Have a clear perception of whom you want to connect with. Spend some time in research and rely more on data… Read more »

Video, undoubtedly, is the best performing type of digital content across all social and digital platforms. Videos generate more response from consumers and guides purchase behavior. The presence of video creation tools has made every business to think about the video content options available to it. As one of the most effective and popular types… Read more »

Passive content, including video, is a passe in 2019. At present, immersive storytelling and interactive content are a must for any content marketing campaign to create high impact. Equip your sales team with interactive apps which enable interaction with prospective buyers rather than time tested promotional materials like brochure, presentation or videos. 88% of marketers… Read more »

If you are having a tough time developing a content marketing strategy for 2019, you are not the only one. A recent survey conducted by the Content Marketing Institute found that just 12% of respondents felt that they were successful in their efforts to manage content strategically. To develop a workable strategy, take into account… Read more »

Sales enablement has emerged as one of the priorities for marketers from numerous companies. In HubSpot’s State of Inbound 2018, noted that 37% of marketing leaders placed it among their top initiatives since it offered them with a more effective approach to the conventional sales process. There are seven major types of sales enablement content… Read more »

Creating high-quality content is a vital aspect of an effective marketing strategy. By developing relevant content, you can ensure that your website gets a good ranking on search engines for keywords related to the products or services you are offering. But creating high-quality content isn’t a cakewalk, especially when you have a tight deadline. Typing… Read more »

Major tools of internet marketing such as Facebook, Twitter and Google are changing quickly. Businesses which are able to adapt to these new changes have more opportunities for growth as compared to others. To stay ahead of your competitors, you will need to pay attention to some new rules related to content marketing. Focus on… Read more »