The three types of media that businesses can use to influence customers positively are paid, earned and owned media channels. Each type has been used for marketing before but now, companies put more emphasis on owned versus sponsored content while also figuring out the right level at which an investment into social networks should be… Read more »

Content marketing has been around for a quite long time, which means that many brands are adopting it. This indicates that there is a huge competition, and your content piece can easily get lost in the pool of other content. But, if you want to increase the chances of your content marketing success, you have… Read more »

A recent survey of B2B buyers revealed tat 82% stated that they wish B2B had the same level of creativity as B2C. To make sure that the content of your site is as impressive as that of B2C businesses, you can steal ideas from B2C magazines. To generate interest among your readers, use actionable advice… Read more »